Axis Articles

In the hyper connected world we live in, smart businesses know that thinking global means acting local. Digital marketing for small businesses isn’t just about “ going online ” — it’s about using digital tools to build relationships, strengthen your brand, and generate interest and foot traffic from your local community. The advantages of building a robust local digital marketing plan don't end with being "seen" online - it's about creating competitive sustainable advantages that will alter the growth trajectory for your business. Marketing that provides visibility and tangible ROI Cost-effective: One of the most favorable aspects of digital marketing for small local businesses is that it saves you money, over traditional marketing. Digital marketing enables companies to promote their services to global communities at relatively cheaper cost than traditional form of advertising enabling effective budget management and high return on investment and if you are an SME yo...

The state of digital marketing in 2025 is complex and full of opportunities. Halfway through this transformative year, marketers are struggling to keep up with fast-changing technology, changing consumer habits and a complicated regulatory landscape that’s redefining our relationship with audiences. The Third Wave: The Next Era of Read the Full Article AI The AI Revolution : The Road to Superintelligence Archives The AI Revolution: Our Immortality or Extinction Superintelligence: Paths, Dangers, Strategies Outrageous Hypotheses (That I Believe) The AI Revolution: Making the Future Read the Full Story.. Artificial intelligence is so much more than an electronic autopilot; it’s the lifeblood of the digital marketing process in 2020. O U T C O M E S AI and machine learning have emerged as disruptive forces, transforming the way companies are marketing to and analysing data on prospects; integration is moving beyond automation and will completely transform how marketing works. But AI-fuel...